Advertising rules on SIVRCE

A paid placement is a banner with a title, a short text and a link. Places:

• Banner on the contractor list — for contractors;
• Banner in the materials catalogue — for shops (on the “CRM” plan);
• Banner on the home page — for both.

A contractor's profile and a shop's storefront and prices are not advertising and buy no position, but the same duty of truthfulness applies to them (section 5).

• It buys: a banner in the chosen place for the chosen period, optionally in one city.
• It does not buy: a position in the contractor list (ranked by rating), in the price comparison (ranked by price), in the request queue, a verification badge or reviews.
• The price is shown in the cabinet before you request. We invoice you; payment by bank transfer or TBC/BOG. There is no card payment on the site.
• A placement goes live only after an administrator records the payment.

The Law on Advertising (Art. 4(1)) requires that an advertisement is immediately recognisable as one. Therefore:

• the block is headed “Paid placement” and “It does not affect the order of the list”;
• every card says “Ad” (“რეკლამა” in Georgian, “Реклама” in Russian) and names the advertiser;
• links are marked as paid (rel="sponsored") — for search engines too;
• an ad never sits inside a list and never looks like an ordinary card. We do not remove the label on request.

• Advertising in Georgia is disseminated in the state language (Art. 4(2)). Text in a foreign language may not be larger or longer than the Georgian (Art. 4(3)).
• Without Georgian text in the title the system will not switch the placement on.
• Prices in lari (Art. 4(15)). If you state a price, also state the unit price (Law on the Protection of Consumer Rights, Art. 6(4)) and any extra costs (delivery, installation).

• Untrue information about price, quality, timing, availability or yourself — “unreliable advertising” (Art. 3).
• “Best”, “cheapest”, “No. 1” — unless you have a verifiable basis and state it.
• Comparison with a competitor that does not meet Art. 12¹: goods for the same purpose, material and verifiable features, no confusion, no discrediting. Denigrating a competitor is prohibited (Art. 3; Law on Competition, Art. 11³).
• A SIVRCE verification level you do not have; “recommended by SIVRCE”; reviews and rating beyond or unlike what your profile shows.
• A person's name or image without their consent (Art. 4(9)); someone else's trademark without the right (Art. 4(10)).
• An activity that needs a licence or permit you do not hold (Art. 4(6)).
• A false deadline (“today only”), “free” with a hidden charge, a false prize (Law on the Protection of Consumer Rights, Art. 25(1)(f), (o); Art. 27(1)(f)).
• Offensive, discriminatory or violence-inciting content (Art. 3, 4(11)).
• SIVRCE does not accept advertising of alcohol, tobacco, gambling, weapons, securities or financial services at all.
• The link must lead to your own page, https:// or http://.

Before switching a placement on, an administrator checks the text, the language and the link. We may ask for changes, refuse, or remove a live placement — always explaining why.

A breach of these rules — we remove at once. If we remove it for a reason other than your breach, we agree on the days not shown.

To complain about an ad: hello@sivrcespace.ge or the “Complaints and disputes” procedure.

• The advertiser (contractor or shop) — for the content: what the ad says and whether it is true (Art. 20(1)).
• SIVRCE as the disseminator — for the time, place and manner of display (Art. 20(3)): the “Ad” label, the separate block, no effect on the order of a list.
• If a third party brings a claim against SIVRCE because of your ad's content, you compensate the damage.
• We keep the ad material for at least two months after the last day of display (Art. 15).

A marketing message to a client through SIVRCE's CRM or journal (a promotion, a new service) is allowed only with their consent and with a simple way to opt out (Law on Personal Data Protection, Art. 12). The sender is responsible for it. SIVRCE itself sends only service notifications — see “Notifications and marketing messages”.